Ripley Entertainment Inc.
Over 100 Attractions Worldwide
Video by Ripley Entertainment Inc.
About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc.(www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment. More than 14 million people visit its 100-plus attractions in 11 countries each year. In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.
Suzanne Smagala
Public Relations Manager
Experienced Public Relations Manager with a demonstrated history of working in the entertainment industry and crisis communications.
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Lauren Hubbard
Marketing Manager
Digital Marketing Manager with 12+ years experience combining design, marketing, and analytics todeliver a return while maintaining a focus on the customer's experience.
Brittany Moye
Public Relations Specalit
Assists team with public relations opportunities within the organization.
meet the team
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Additional Contacts
Ripley Entertainment Inc. -
Orlando, FL UNITED STATES (Headquarter Offices)
7576 Kingspointe Pkwy – Suite 188,
Orlando, FL 32819 Phone: (407) 345-8010
Legal: legal@ripleys.com
Publishing: publishing@ripleys.com
Franchising: franchising@ripleys.com
Licensing: licensing@ripleys.com
Customer Service: attractions@ripleys.com
News or PR: PR@ripleys.com
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Ripley's on social
Capstone Snapshot
This campaign will help Ripley’s Believe It or Not! Odditorium in Orlando increases its brand awareness and reputation in the Orlando community by conducting a grand prize photo contest through Ripley Entertainment online social platforms. In the campaign, we will emphasize the importance of content marketing on Ripley’s Believe it or Not! Orlando webpage. The campaign creates valuable, relevant content to attract, acquire, and engage the target audience to increase online engagement and increase brand awareness in the Orlando area. A relationship between the Orlando community and the brand Ripley’s Believe It or Not! is important for the success of the Orlando location in regards to ticket sales and to the unique opportunity to showcase the strange and the odd.
Video by Brittany Moye
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Some strengths within Ripley Entertainment consists of global position, high profitability and revenue, over 100 years of odd collections and exhibits, over 30 attractions worldwide, and experienced in entertainment in the entertainment industry. This campaign will utilize the strengths of the brand to reach more customers interest that will drive more engagement online.
Some weak areas within Ripley Entertainment is the amount of content available, lack of popularity of attraction in Orlando, lack of public relations for the specific Orlando location, lack of department handling specific Orlando location, and too many campaigns running at any given time. This campaign will address the need for more attention in regards to each location to better drive social engagement and sales.
Some opportunities within Ripley’s come in the form of online networking and online engagement. These opportunities can impact the campaign by supporting local engagement that occurs between males ages 25 – 34. These opportunities can leverage an even greater social engagement if utilized accurately and correctly through campaigns and profitability advertisement
The results conducted by iheart media reveled that 9 out of 10 people were aware of the Ripley’s Brand (Eouse, 2018).
LIVE WEbinar top attractions in orlando
Date posted: September 11h, 2018
Orlando Attractions Reaching Millions
According to the, I Drive District, International Drive had nearly 14.1 Million overnight & day visitors in 2017
Link to Flyer https://www.smore.com/tp1fk
Ripleys exclusive reporters(Newsroom)
check out b-roll & behind the scene footage of this campaign!
Capstone Project FAQs
August 19th, 2018
1) When does the photo contest start? – The contest has already begun!
2) How many times can users enter Ripley’s photo contest? - Participants can enter as many times as they would like!
3) How are the winners of the photo contest chosen? - A panel of judges will select the finalists, and the winner will be chosen by the public.
4) Where can participants vote? –Cast your vote at ripleys.com/strangesummer.
5) How will your team sort through all of the entries on each different platform? – All photos uploaded will appear on one common screen on the internal end. The finalists will then be chosen.
6) Don’t you think this contest is a little bias towards one’s own perception or opinion of strange and unusual? – Although all photos are of strange and unusual things, we simply want to encourage individuality and creativity!
7) How will the team decide the winner? – The team will not decide the winner. Ripley’s will compile a list of finalizes and allow the public to vote on the winner.
8) How many entries have there been already? – If you visit ripleys.com/strangesummer, you can view all of the top uploads thus far.
9) You mentioned the winner receiving $5000 and a feature on the Ripley’s Social Media Page. Can you elaborate on this a little more? – Yes! The winner with the most strange and unusual photo will receive $5000 cash. The cash will be mailed to the winner in check form. The winner’s strange photo will be uploaded directly onto the Ripley’s Believe It or Not! Facebook, Twitter, Instagram, and Snapchat. The strange photo will be featured on this platform for a few days!
10) What is too strange or unusual? – Nothing is too strange. We encourage extremely strange!
Capstone Project Pitches
Orlando Weekly
August 10, 2018
Monivette Cordeiro
Staff Writer
Orlando Weekly
16 W Pine St,
Orlando, FL 32801
Ms. Cordeiro,
Ripley’s Believe it or Not! on I-Drive is celebrating individuality and creativity this summer with a strange photo contest. From incredibly weird pets to outrageously cool beards and mustaches, everyone has a little strange in them. Ripley’s wants to reward the winner with a $5000 cash prize and a feature on Ripley’s social media page.
I came across an article that you wrote on May 17th, Redefine Gallery teams up with Ripley's Believe It or Not for Odd Is Art. Multiple pieces from the book are now located at the Ripley’s on I-Drive! The array of collection is perfect for strange photo opportunities and interactive art to submit in the photo contest!
I think your readers will be excited to see a local Ripley’s photo contest that showcase the strange and unusual. This contest is open to anyone over the age of 13 and participants can enter as many times as they would like.
Host Radio 102.5
August 10, 2018
Alan McBride
NewsRadio 102.5 WFLA
2500 Maitland Ctr. Pkwy
Suite 401
Maitland, FL 32751
Mr. McBride,
Ripley’s Believe it or Not! on I-Drive is celebrating individuality and creativity this summer with a strange photo contest. From incredibly weird pets to outrageously cool beards and mustaches, everyone has a little strange in them. Ripley’s wants to reward the winner with a $5000 cash prize and a feature on Ripley’s social media page.
I came across your recent article titled, Busy Times for Disney, Universal. You were very passionate about raising awareness of the ban of disposable plastic. I knew from this moment how passionate you were about saving the environment and keeping the Orlando area informed of new changes.
I think your readers will be excited to see a local Ripley’s photo contest that showcase the strange and unusual. This contest is open to anyone over the age of 13 and participants can enter as many times as they would like.
Blogger
August 10, 2018
Meagan Bechwith
Entertainment Blogger
2710 N. Beltline Road
Grand Prairie, TX 75050
Ms. Bechwith,
Still soaking up the last little bit of sunshine? Ripley’s Believe it or Not! is celebrating individuality and creativity this summer with a strange photo contest. From incredibly weird pets to outrageously cool beards and mustaches, everyone has a little strange in them. Ripley’s wants to reward the winner with a $5000 cash prize and a feature on Ripley’s social media page.
I came across your entertainment article on, 8 Things You Must Do in Grand Prairie. You wrote about the Ripley’s Believe It or Not! in Grand Prairie. Did you know that location has on display multiple dresses made out of Post It! notes? This location would be perfect for your readers as a follow up on the 8 must do’s article and also give your readers a chance to enter a cash prize contest.
I think your readers will be excited to see a Ripley’s photo contest that showcase the strange and unusual. This contest is open to anyone over the age of 13 and participants can enter as many times as they would like.
Attraction Magazine
August 10, 2018
Ms. Britani Tuttle
Content Creator
Attractions Magazine
7512 Dr. Phillips Blvd. STE 50-612
Orlando, FL. 32819
Ms. Tuttle,
Ripley’s Believe it or Not! on I-Drive is celebrating individuality and creativity this summer with a strange photo contest. From incredibly weird pets to outrageously cool beards and mustaches, everyone has a little strange in them. Ripley’s wants to reward the winner with a $5000 cash prize and a feature on Ripley’s social media page.
I came across an article that you wrote on August 2nd, Embrace the odd with Ripley’s Believe It or Not! Unconventional Art Contest. Mentioned in your article that the contest was inspired by the book Odd is Art, multiple pieces from the book are located at the Ripley’s on I-Drive! The array of collection is perfect for strange photo opportunities and interactive art to enter in the photo contest!
I think your readers will be excited to see another Ripley’s contest that showcases the strange and unusual. This contest is open to anyone over the age of 13 and participants can enter as many times as they would like.
Knox News
August 10, 2018
Maggie Jones
Features/Entertainment Writer
Knox News
2332 News Sentinel Drive,
Knoxville TN 37921
Ms. Jones,
Ripley’s Believe it or Not! is celebrating individuality and creativity this summer with a strange photo contest. From incredibly weird pets to outrageously cool beards and mustaches, everyone has a little strange in them. Ripley’s wants to reward the winner with a $5000 cash prize and a feature on Ripley’s social media page.
I came across your entertainment articles on Knox News, Knoxville teen to perform at Chicago's Lollapalooza with School of Rock AllStars. I was moved by your inspiring story of this young man and his fight against an expression of self. Your readers would love an opportunity to express their creativity just as Mr. Franklin did!
I think your readers will be excited to see a Ripley’s photo contest that showcase the strange and unusual. This contest is open to anyone over the age of 13 and participants can enter as many times as they would like.
MEDIA CONTACT
Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment
smagala@ripleys.com
Office: 407-345-8010 Cell: 727-439-0136