Capstone Snapshot
Over 100 Attractions Worldwide
About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc.(www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment. More than 14 million people visit its 100-plus attractions in 11 countries each year. In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.
This campaign will help Ripley’s Believe It or Not! Odditorium in Orlando increases its brand awareness and reputation in the Orlando community by conducting a grand prize photo contest through Ripley Entertainment online social platforms. In the campaign, we will emphasize the importance of content marketing on Ripley’s Believe it or Not! Orlando webpage. The campaign creates valuable, relevant content to attract, acquire, and engage the target audience to increase online engagement and increase brand awareness in the Orlando area. A relationship between the Orlando community and the brand Ripley’s Believe It or Not! is important for the success of the Orlando location in regards to ticket sales and to the unique opportunity to showcase the strange and the odd.